Claus the Gap
Awareness campaign (video, print, digital)
Is your daughter learning unrealistic career goals? Put a stop to it right away with this season's hottest new toy!
Instead of a traditional holiday card, we created a new toy to call attention to gender issues in the workplace, and we advertised it in the most '90s way possible. Because if the biggest female icon of the biggest childhood holiday is under-recognized, what kind of example does that set?
This project raised awareness for workplace gender issues, raised money to empower young girls, and even made it onto AdWeek! It was also pathetically easy to write.
Art director: Brandon Brown
Copy intern: Harmony Taggart
Video everything: Xander Hayes