Coop Sleep Goods
Rebrand + D2C Launch
Coop used to be "Coop Home Goods" and even though they were the #1 pillow on Amazon, no one knew who they were.
No one even knew their pillows were adjustable.
So, we turned Coop into a true D2C brand — creating a whole new category of sleep goods that's all about sleeping better.
Now, they're a brand as distinctive as their product, with a tagline that celebrates the different ways we all sleep.
Oh, and their sales have already increased by 50%.
Art director: Cat Howard