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The Original fluff

Coop Sleep Goods

Rebrand + D2C Launch

Coop used to be "Coop Home Goods" and even though they were the #1 pillow on Amazon, no one knew who they were. 

No one even knew their pillows were adjustable.

So, we turned Coop into a true D2C brand — creating a whole new category of sleep goods that's all about sleeping better. 

Now, they're a brand as distinctive as their product, with a tagline that celebrates the different ways we all sleep.


Oh, and their sales have already increased by 50%.

Art director: Cat Howard

we all sleep differently
sleep goods for any sleeper banner
review gif
coop box
coop tag
coop instructions
you sleep you coop out of home
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