89.7 WGBH (NPR)

Local awareness campaign, OOH, paid social

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WGBH needed to stand apart from Boston's other NPR station. What makes them different is that they offer a local perspective on global issues — truly helping listeners get perspective. 

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Results: Hatch Award for Out of Home, and an increase in listenership.

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Art director: Sophie London

Designer: Patrick Curley

Creative director: Sam Pitino

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