Frida Boogie Bites

Digital + Social + Packaging + Legit Product 

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From the OG SnotSucker to the Windi Gasspasser, Frida has built its name on turning the gross into genius for over a decade. And that includes being the go-to brand for cold + flu season essentials.

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So how could we keep the brand top-of-mind during cold + flu season? By making a silly retro-style candy inspired by what kids are probably gonna eat anyway. (And what our products help clear out.)

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Boogers.

 

At least these ones are filled with Vitamin C...and not more germs. ​

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And hey, it definitely got parents' attention. 

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Design, CD + Execution:
the talented Frida internal creative team

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