Not These Ovaries

Brand Creative Strategy + Brand Identity
+ Website + OOH + Merch

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When a driven, cancer-impacted couple approached us to help build a new ovarian cancer research funding nonprofit brand from scratch, we got right to work.

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Our creative strategy work landed us wanting to create a modern, unique feeling brand in a non-profit space where the messaging and creative often feels pandering, clinical, and repetitive — especially when targeting women.

 

Because when it comes to ovarian cancer symptoms, the medical gaslighting is REAL. We wanted women to feel informed, understood, and empowered to advocate for their own care.

 

The result? A non-profit with big heart and bold, unapologetic creative that communicates urgency, transparency, and accessibility. Plus over $2 million in research funding raised in just its first two years. 

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Art Direction: Jessee Fish

Team: GOGO Galactic

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