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Destination Salem - redesign.


Salem is still making history, and nothing makes you want to visit a place more than seeing how you can fit in. So using a unique filtering system and photography and video from real visitors, we help everyone answer the question "How will you be a part of it?".


Results: In just its first month, we saw a 25% increase in unique visitors, a 35% increase in average session duration, recognition from the mayor, and an influx of local businesses wanting to advertise on the site.

Art Direction: Dan Pye & Olivia Crane. Website Redesign
Salem Tourism Copywriter Ad
Salem (Boston) Tourism Copywriter Ad

Mother Construction       MegaFood       IdentoGO       Bee Raw       Team Impact        WGBH       Shaker Road School       Overseas Adventure Travel       GE       CliffsNotes       Progeny

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