Destination Salem - Salem.org redesign.
Salem is still making history, and nothing makes you want to visit a place more than seeing how you can fit in. So using a unique filtering system and photography and video from real visitors, we help everyone answer the question "How will you be a part of it?".
Results: In just its first month, we saw a 25% increase in unique visitors, a 35% increase in average session duration, recognition from the mayor, and an influx of local businesses wanting to advertise on the site.
Art Direction: Dan Pye & Olivia Crane.