Overseas Adventure Travel

Rebrand, digital, print

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OAT provides less "touristy" experiences for an older, mostly female audience looking to travel. So we're inviting a well-traveled, well-experienced audience to redefine what travel means.

 

(We also told them they should hire Daryl Hall from Hall & Oates to join a trip and call it Hall & OAT, but they didn't go for it.)

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Art director: Dan Winske

Creative director: Sam Pitino

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