PROGENY AGRICULTURE
Branding, print, product guide

In an industry where decisions are heavily influenced by old values (the fathers and grandfathers who used to run the farms still call the shots), authenticity thrives. So it can be hard to come in as the new guy — unless you speak their language and have proof to back you up.

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Art director: Mazen Ghamlouch

Designer: Olivia Crane

 

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