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Lenovo Data-Centered Case Study

Lenovo: The Data-Centered

Awareness campaign (video, print, digital)


Lenovo's data center group needed a way to separate themselves not just from their competitors, but from their own consumer goods. They needed a strategy that would showcase their wide breadth of B2B products, and the individuals that used them.


In fact, over 80% of IT decision-makers see themselves as the unsung heroes of their organizations.


So with a simple play on words, we crafted a unique tagline, brand concept, and visual identity to truly celebrate our audience and build a community around them. We transformed the way that data center stories are told by highlighting the people that make them happen.

Art Director: Liz Ha

Creative Director: Christine Capelli

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