Miss Me Jeans - Keep on shining.
The Problem: Miss Me Jeans wanted to stand out and show people how they're more than just your average jeans.
The Insight: Miss Me is known for the rhinestones on the back pockets of their jeans. They shine, and so do you.
The Solution: An international campaign to rebrand Miss Me as an empowering brand that celebrates women, encouraging them to "keep on shining".
Art: Stephanie Thayer. Copy: Lauren Beader.