Miss Me Jeans - Keep on shining.

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The Problem: Miss Me Jeans wanted to stand out and show people how they're more than just your average jeans. 

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The Insight: Miss Me is known for the rhinestones on the back pockets of their jeans. They shine, and so do you.

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The Solution: An international campaign to rebrand Miss Me as an empowering brand that celebrates women, encouraging them to "keep on shining".

Art: Stephanie Thayer.  Copy: Lauren Beader.